Really great series of tweets last week by David Spinks of CMX. Here’s a few highlights, but really, go read the whole thing:
If you can’t prove that community helps your business grow or retain customers/users, you’ll never get more budget/opportunity.
This is so, so true. As CM Pros you have to prove the value of your community as a community and as helping the business. These are likely two different measures.
people don’t say “they grew an awesome community!” They say “they were responsible for fueling growth”.